Kindle Fire, Amazon’s Strategy Essay

The Kindle leaven was released on November 15, 2011 by virago. Its a birth control pill computer, and its the last interpreting of Kindle up to date. The convergence Its dimensions are 7. 5 by 4. 7 inches, with a 0. 45 inches of depth. The display is a 7 inches (180 mm) multi-touch color diffuse with a 600? 1024 pixel resolution. Connectivity is through Wi-Fi and USB. The device includes 8 GB of familiar storage, which is enough for 80 applications, plus either 10 movies or 800 songs or 6,000 books.According to virago the Kindle exculpate can run up to 8 hours of consecutive reading and up to 7. 5 hours of video. Lets take a look on the software side. The Kindle Fire runs a customized Android 2. 3 OS. Along with access to Amazon Appstore, the Fire includes a cloud-accelerated split browser, Amazon Silk. The users Amazon digital kernel is given free storage in Amazon fouls web-storage platform, 5GB Music storage in Amazon Cloud Drive, and a built-in email application allows w ebmail (Gmail, Yahoo , Hotmail, AOL Mail, etc. ) to be merged into one inbox.Content formats supported are Kindle data format 8 (KF8), Kindle Mobi, TXT, PDF, DOC, DOCX, JPEG, GIF and a lot of others. Why it is an innovative product? And what is the Amazons strategy with the Kindle Fire? Amazon tries to surfboard on the Kindle success by launching this product authority under the market price. Amazon is willing to sell its core tablet device at a loss (one-quarter its list price) and at distressingly low margins because it is an efficient point-of-sale storefront. They have 18 million songs, books, movies and goggle box programs.The surprisingly low $199 price point will especially baseball swing smaller competitors and force more affordable hardware and software economics-even at Apple. Amazon founding CEO Jeff Bezos, said that the Kindle Fire is a service that provides seamless integration to all things Amazon for the worlds largest on telephone line retailer. That represents a unique pipeline for marketers, as well as content providers, wanting to connect with consumers on very specific fronts, or any interest. Marketers and content providers can follow consumers in all their movements on the website and align all the marketing.Amazons Kindle Fire strategy is knowing to bring consumers closer to their main activity, selling things. The Kindle Fire is pre-loaded with a new AmazonLocal daily deals and services which is a good way to evoke connections between buyers and sellers. Amazon is linked with NBC Universal, Twentieth Century Fox, CBS and others to become a video service like Netflix. Kindle Fires conjunctive with the Android operating system also puts Amazon in line to do more with Google and its YouTube video service to become a plethoric video streaming player.