Patagonia Case Study

Patagonia Philosophy and Background Patagonia, a subsidiary of Lost cursor Corporations, is a privately held company that debuted in 1973 by a stem of surfers and climbers. In 2006, Patagonia totaled $270 million in revenues, achieved with 1080 employees, wielding mart might in the green app atomic number 18l merchandise. A purveyor in outdoor(a) clothing and gear, Patagonia manages its research and development, design, manufacturing, merchandising and sales of all its products. ascribe a competitive advantage in technological innovation, it is the lot in the outdoor retail industry. Patagonia prides itself on its deep fealty to environmental and socially sustain fitted industrial practices, and continually launches new(a) products that are dedicated to its mission statement: Build the outdo product, intellect no unnecessary harm, use business to liven up and implement solutions to the environmental crisis. An unusual mission statement, company give Yvon Ch ouinards vision for long-term sustainability and low environmental gain on has attracted employees devoted to shared environmental causes. Currently, Patagonia employs 1381 people worldwide, with 11 staffed in its Environmental Analysis Department.

Its impressive environmental righteousness agendum and human resources practices have result in a mellowed employee retention rate compared to industry averages. Moreover, the level of node trueness and brand recognition surpasses the size of its company. Customers rely on Patagonia for its technical excellence, performance and quality, with only 20% of its customers caring rough the environmental impact of their purc! hases. However, in a competitive market where technological performance has become more difficult to differentiate, Patagonia has successfully been able to differentiate its products with its environmental performance. These initiatives have been used as a cornerstone to Patagonia marketing and public relations. On the rally Patagonia sounds wish well the perfect company...If you want to get a full essay, coiffure it on our website: OrderCustomPaper.com

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