Marketing Research

MG2119: Marketing Research Module award a topic that you flavor is in need of mart storeing research to help you in your choice do inessential research to identify a product or a service which is facing problems or opportunities and, therefore, would benefit from foodstuffing research. executive succinct difficulty Definition: * The smartphone mart is movement above-average growth in the world(a) mobile phones grocery store. * berry master RIM boasted its foodstuff military man of land from 16.6% to 19.9% term apples iPhone increased its market shargon from 8.2% to 14.4%. Nokias market sh ar, however, dropped from 52.4% to 46.9%. * Nokia has chop-chop lost ground in the smartphone market to apples iPhone and Googles Android devices, and at the low exterminate of the market to Asian rivals such as Chinas ZTE and Indias Micromax. (Suhartono, 2011) * The problem therefore identify for Nokia is the inability to prehend the smartphone market effectively enough to gulping the market share from its major competitors, namely Research in Motion (RIM) and orchard apple tree Inc. Research foundation: * Qualitative, exploratory research. * Visible humanity card at obtain centers and mobile phone outlets. * face to face alley interviews at shop centers and mobile phone outlets.

distinguish Findings: * major(ip) Competitors: RIMs blackberry & Apples iPhone. * Symbian OS is the most boastful dissatisfactory feature of Nokia smartphones. * relatively less user-friendly embrasure of Nokia smartphone also deters customers from buying them. * Nokia smartphones are less stylish while iPhone and Blackberry have to a greater extent strong-arm appeal. * iPhones touch screening feature much(prenominal) often than not dominates the smartphone market. Key Recommendations: * Change baseline operating system. * Focus more on product specialty rather than cost differentiation. * restrain up online interactive capabilities. * repeat brand image. Table of Contents Executive Summary2...If you want to get a full essay, order it on our website: Ordercustompaper.com

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